Mass marketing and consumer fraud
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Mass marketing and consumer fraud background, issues, and data by Martin A. Parham

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Published by Nova Science Publishers in Hauppauge, NY .
Written in English


Book details:

Edition Notes

Includes index.

Statementeditor, Martin A. Parham
Classifications
LC ClassificationsHF5415.1 .M377 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL24520189M
ISBN 109781606927939
LC Control Number2009031710
OCLC/WorldCa318410196

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Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. Mass Marketing Frauds target individuals of all ages and walks of life. Victims are lured with false promises of significant cash prizes, goods, services, or good works, in exchange for up-front. Do you know what mass marketing fraud means? If not, it’s a good idea to familiarize yourself with the term. Victims of mass marketing frauds are lured with false promises of significant cash prizes, goods, services, or good works, in exchange for up-front fees, taxes, or donations. We’ve highlighted information on mass marketing frauds so you can better protect you and your business from. Mass marketing fraud: Fraud committed using mass media including telephone, mail, Internet and email; Identity theft: When someone steals your personal information and uses it without your knowledge to make fraudulent purchases or commit other crimes.

Mass Marketing Frauds in the garb of Mobile Towers in India: Evolving a Framework to handle it. Mass Marketing Fraud research indicates that frauds are often carefully tailored to the victim. Aug 31,  · Mass-marketing fraud, a prime example of how transnational organized crime has adapted and grown with globalization, has proliferated in Author: Nelson Yiu-Mo Cheng. May 23,  · Arrested In Mass-Marketing Fraud. defendants in illegal fraud schemes. "Mass-marketing fraudsters think they can use modern technology to . As part of its commitment to combat mass-marketing fraud, ICE is a participant in the multi-agency International Mass-Marketing Fraud Working Group, which was established in The working group brings together law enforcement, regulatory and consumer protection agencies from seven countries to.